I wanted the homepage to be big and easy to click. Most salesmen, at least in my small research, are from a generation that isn't used to technology but have a grasp on the basics. This large button format and easy navigation helps create a frustration free experience.
A lot of time is spent seeing what we have in stock. Making a quick way to find and view items that are hanging in the warehouse is imperative for the sales force or customer service team. Some products have large quantities of different colors so a quick filter menu can help ease the burden of finding a certain color.
When you have 50 accounts to maintain it can be difficult to remember who's who at the store, where they're located, and what order they just emailed you about. Creating the CRM pages and menu had to help clear issues and get you back to working quick.
I wanted the ordering screen to be like making a phone call. The sales force can see each size and their variables and easily add to order by clicking the size. When more than one (shown with a green number) is clicked there is a sub number in the bottom right showing the quantity. Once the order is submitted there is a success screen with other options.