State & Co.

During quarantine I spent my downtime building a lifestyle apparel and media brand. The brand would be centered and dedicate to the State College (Happy Valley) area and lifestyle from the college students to die-hard locals.

Problem - Happy Valley (State College, Pa) lacked a unique, youthful, clothing company that encapsulated everything Happy about Happy Valley.

Goal - Create an on-trend, youthful brand that played into modern streetwear while honoring historic roots.

Tools - Shopify, Illustrator, Premiere Pro, Photoshop, Indesign

Visit State & Co. Website

Creative Direction

State & Co. is a lifestyle brand that is inspired by streetwear, relies heavily on lifestyle imagery and Happy Valley pride. As many of the images and videos should portray people and faces within the State College community. The apparel design is inspired by streetwear and should have a youthful and trendy look and fit while honoring the community's roots. The tone of State & Co. was fun, confident, and proud.

Products Shipped

States Reppin'

Major Press Coverages

193

12

2

Social & Digital Graphics

Media

Lifestyle Photography

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