About Me

I’ve been tinkering with creative mediums for over 20 years, from making skate videos and designing corny band tees in middle school to helping build enterprise solutions for companies like Progressive, TIAA, and currently, Inn-Flow.

The intersection of creativity & critical thinking is what lead me to UX design. There is always something to learn and a challenge to be tackled. My designs are guided by 3 principles:

• Embrace Chaos

  Life is not perfect and neither is the design process.
  By embracing the chaos you make the best decisions with what you've got and you move forward, learning and iterating as you go. Learn to bend so you won't break.

• Talk to Users

  Understanding your users is the foundation everything else is built on. There are plenty of ways to get there, but I firmly believe that talking to them is king, and even better, putting yourself literally in their shoes. The subtleties of conversation and environment often surface deeper insights and more authentic responses than any other method.

• Deliver Clarity

  Delivering clarity is something I constantly strive to improve and is applied across multiple areas. This includes explaining concepts to stakeholders, distilling problems to their simplest form, and crafting questions for users. By focusing on clarity, you ensure that solutions are simple, transparent, and direct.